Thanks to an online discussion about TV ads for homeopathic remedies (a.k.a. “remedies”), a way to make money from the manufacturers of these scams suddenly occurred to me.
Okay, forget the “scam” part. This only applies to those manufacturers who believe that their products actually work – that the theory underlying homeopathy is valid instead of absurd.
It occurred to me that such manufacturers should be willing to pay for commercials that aren’t aired at all.
It’s a bit more complicated than that. The unaired commercials will only work if they are properly prepared. Let’s call this process of preparation the dilution phase.
First, a commercial is scripted and filmed. Then it’s integrated into the TV program in preparation for broadcast. Let’s say that a complete video of the program, including the commercial, is shown on a TV set in the … lab. Let’s call it a lab. This version isn’t aired. Instead, the length of the commercial is cut and the video is shown again. This step is repeated until the length of the commercial is reduced to zero minutes. Clearly, the commercial’s message remains embedded in the TV program by way of its effect on the program’s vibrations – the TV signal. An electromagnetic field has a memory that’s even more powerful than that of water.
As you can see, this is already sounding more scientific and technological than homeopathy.
But that’s just the first step. I can offer something even better. If those manufacturers pay me enough, I will guarantee not to broadcast their commercials at all on the TV station I don’t even own. Clearly this would make the effect of their commercials even more powerful. These ultimately diluted commercials would drive consumers to buy those homeopathic medicines in huge numbers. My fee for pulling off this powerful effect would be only moderately exorbitant.
As an aside, it occurs to me that both the manufacturers and the retail outlets should be able to increase the income from sales of homeopathic remedies even more by stocking the shelves with those medicines and then, a few packages at a time, removing them till there’s no visible sign of them. The vibrations will remain in the shelves’ memory. Surely if water, a fluid, has a memory, then a solid should have an even stronger memory, or at least a more stable one.
In any case, it’s clear that, soon after I begin not broadcasting their commercials on my non-station, the manufacturers will be rolling in dough. They might want to experiment with increasing the potency of their newfound wealth by opening new bank accounts, then closing them down, and returning any checks from distributors, wholesalers, and retail outlets.
However, since I know that homeopathy is bullshit, I won’t start not airing their commercials on my non-station until their actual, physical checks clear my actual, physical bank.